Dear Subscriber,

Summer vacation is over and it’s time to get back to business!

The feature article in this edition of our newsletter highlights just a few reasons why a smaller company should spend its valuable time and resources implementing a Balanced Scorecard. Feel free to pass this newsletter on to your colleagues!

The past month has been very exciting for us: we successfully launched the Axsellit Strategy Mapper. This new tool allows you to design stunning Strategy Maps to visually communicate your business plan to your board, management team, and employees. The software allows you to create the Strategy Map; plan the initiatives needed to pull it off, including setting milestones, allocating budgets, and assigning responsibility; and establish the metrics required to track the overall impact the plan has on your organization—all in a workshop setting. When the workshop is over, the business plan is ready to print, yielding a complete strategic implementation document that includes a visual map of your winning plan!

As you can well imagine, the response has been overwhelming and has kept us pretty busy lately. Not too busy to remember our usual contest, though. This time around, we are offering you a chance to win a FREE copy of the new Axsellit Strategy Mapper simply by downloading the trial version and signing up as a Premium Member. As a Premium Member, you are entitled to customer support even during your trial period. (Should you decide to purchase the software we will, of course, refund you the money if you win this contest.)

Have fun — and stay focused!

All the best,
Paul Bergquist

We would TRULY appreciate if you would take the time to forward this newsletter to your friends and colleagues. If you have received this letter from a friend or colleague and you are not yet a subscriber, just go to any page on our Web site www.axsellit.com and sign up to receive it.

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